Hotel Operator Guide 2025 - 12th Edition

The Annual Asia Pacific Hotel Operator Guide (HOG) 12^th Edition!

This guide is the most established publication in the industry in Asia Pacific to guide investors and owners in understanding the scale, presence, and capabilities of hotel operators in the region. The HOG highlights geographic distribution and brand presences of existing properties and pipeline supply, as well as management structure by operators. The publication aims to serve owners and investors a unique reference about the growth and scale of international and regional operators of esteemed reputation and footprint in Asia Pacific.

It was a busy year for many in 2024 as the industry picked up momentum after years of COVID hiatus. Operators added brands through acquisition of platforms but also had to be more aggressive to maintain growth. A more competitive markets favors owners with a strong value proposition. Conversions are heavily contested and almost always a feature of value-add plays.

Yet, challenges remain including heightened interest rates, construction and labor costs which limit investment returns as a triple-whammy. As a result, new construction has almost come to a halt in mature markets. However, green shoots can be found as markets turned corners and are gaining momentum (again).

Under the new fundamentals, hotel development has become more expensive. As a result, pipeline room growth has slowed down compared to last year. At the same time, the rise of branded residences continues, especially in Vietnam. The major operators seem to have fared well, as many registered a net room growth at around 10% in line with the growth in existing supply.

The HOG remains a popular tool among both owners and operators to assess the competitive landscape and expand their knowledge. A simple reference, it helps to educate owners about the scale, presence and capabilities of operators across the region.

In this 12^th Edition, we have captured over 1.7 million existing, and shy of 1 million pipeline rooms spread across more than 13,000 properties. This publication features 42 leading operators. Our analysis covers 35 countries and territories in Asia-Pacific and over 1,600 markets with existing hotels as well as more than 1,100 markets with proposed hotels.

We would like to thank all the operators who have participated and supported our publication!

AP reserves all rights to include operators in the publication. This article gives an excerpt of our summary findings - excluding the slides for each participating operator. The Full HOG with details on each operator is available for purchase for US$500. Please contact info@ap-ha.com for details.

Happy reading!