Wednesday, June 3, 2026

Hotel Operator Guide 2026 - 13th Edition

The Annual Asia Pacific Hotel Operator Guide (HOG) 13^th Edition!

This guide is the most established publication in the industry in Asia Pacific to guide investors and owners in understanding the scale, presence, and capabilities of hotel operators in the region. The HOG highlights geographic distribution and brand presences of existing properties and pipeline supply, as well as management structure by operators. The publication aims to serve owners and investors a unique reference about the growth and scale of international and regional operators of esteemed reputation and footprint in Asia Pacific.

It was still a busy year for many in 2025 as the industry was still riding on the post-COVID recovery. However, a decline in supply and pipline has been observed compared to the strong expansion momentum years post-COVID, yet it has managed to hold steady at a solid overall level. Similar to last year, conversions are heavily contested and almost always a feature of value-add plays.

Due to the high interest rates, construction, and labor cost, there is almost no new construction in mature markets. Additionally, with the heightened development costs, the overall pipeline room growth has slowed down compared to previous years. As for branded residences, their rise and popularity continues, especially in Vietnam and the Philippines.

The HOG remains a popular tool among both owners and operators to assess the competitive landscape and expand their knowledge. A simple reference, it helps to educate owners about the scale, presence and capabilities of operators across the region.

In this 13^th Edition, we have captured over 1.6 million existing, and shy of 1 million pipeline rooms spread across more than 13,000 properties. This publication features 42 leading operators. Our analysis covers 35 countries and territories in Asia-Pacific and over 1,600 markets with existing hotels as well as more than 1,100 markets with proposed hotels.

We would like to thank all the operators who have participated and supported our publication!

AP reserves all rights to include operators in the publication. This article gives an excerpt of our summary findings - excluding the slides for each participating operator. The Full HOG with details on each operator is available for purchase for US$500. Please contact info@ap-ha.com for details.