Market and Economic Feasibility Study

A Hotel Feasibility Study offers in-depth analysis of an opportunity that takes into consideration many aspects of a development project that can impact its success. The process dives into analyzing key areas including

• economic indicators
• tourism industry
• site characteristics
• competitive set
• market demand and growth
• forecast of occupancy and average rate
• ProForma statement (10-year)
• costs and financing,
• and more.

Critical outcomes include:

• positioning & brand recommendations
• Facility recommendations (area program)
• financial performance
• return on investment analysis (payback & IRR)

Potential investors can thus position the project to maximize their return on investment or achieve other objectives as desired. A feasibility study helps owners and developers to identify whether the project is sustainable over the long-term that will deliver profitability and potential value if a sale should occur over the investment time horizon. In determining the financial viability and feasibility of a development project, our expertise comes with key insight into the local market knowledge, the hotel industry across Asia-Pacific and sophisticated methodology and anlysis.

Some stakeholders that can benefit from reading a feasibility study include:

• Developers
• Investors
• Lenders
• Operators & Brands
• Hotel managers
• Architects
• Government

A feasibility study conducted by AP Hospitality Advisors gives you instant recognition with leading operators and investors in the region.