Market and Economic Feasibility Study

A Hotel Feasibility Study offers in-depth analysis of an opportunity that takes into consideration many aspects of a development project that can impact its success. The process dives into analyzing key areas including

  • economic indicators
  • tourism industry
  • site characteristics
  • competitive set
  • market demand and growth
  • forecast of occupancy and average rate
  • ProForma statement (10-year)
  • costs and financing,
  • and more.

Critical outcomes include:

  • positioning & brand recommendations
  • Facility recommendations (area program)
  • financial performance
  • return on investment analysis (payback & IRR)

Potential investors can thus position the project to maximize their return on investment or achieve other objectives as desired. A feasibility study helps owners and developers to identify whether the project is sustainable over the long-term that will deliver profitability and potential value if a sale should occur over the investment time horizon. In determining the financial viability and feasibility of a development project, our expertise comes with key insight into the local market knowledge, the hotel industry across Asia-Pacific and sophisticated methodology and anlysis.

Some stakeholders that can benefit from reading a feasibility study include:

  • Developers
  • Investors
  • Lenders
  • Operators & Brands
  • Hotel managers
  • Architects
  • Government

A feasibility study conducted by AP Hospitality Advisors gives you instant recognition with leading operators and investors in the region.

Meet the experts

Jonathan Rose
Director, Asset Management
Caroline ZHANG Zixuan
Executive Director
Dan Voellm, MRICS
CEO & Founder
Anchi LIU
Representative - Hong Kong, Taiwan & Macao

Let’s tackle your decision, together.